Imultiply: Chain Reaction - Case Study

We recently ran Chain Reaction, a brand-new business game, with Imultiply, and it was a brilliant day. The team takes over a business and has to keep it running for up to 12 months of game time, with hurdles and challenges that build as the year goes on. They’re thrown into an environment they don’t know and have to work it out together as they go, which is where a lot of the learning comes from, and the only way they get to the end is by working as a team.

It was so fun to run this - everyone got properly stuck in, and the feedback afterwards was lovely:

“Hands down one of the best team-building events I’ve ever done.”
“Would do it again in a heartbeat.”
“Could easily have played for another hour.”
“Better than laser tag.”

The team also came away with some real lessons they could take back to work:

• Every decision has knock-on effects across the rest of the business

• Clear communication made all the difference, and rushed decisions quickly came back to bite

• Information held in silos causes damage, and the pressure on the board is often invisible to everyone else

• Short-term and long-term thinking pull against each other, which sparked some great debates

• Mixing people and personalities across teams made it fun to play and to watch

You don’t need to be running a business to play. The lessons are mostly about how people communicate, work together, and make decisions, so they carry over to most workplaces and sectors.

If you think your team would enjoy it, drop us a message and we’d be happy to chat.